Skincare for the German market.
We develop our own brands and bring manufacturers' products to market — through our own online shop, Amazon and Shop Apotheke, one of Germany's leading online pharmacies. From Amazon listings to customs clearance, we do all of it ourselves. That’s why we know what it takes.
Three things, all of them skincare
Work with manufacturers
In both directions: we take existing products into our distribution — and we have our own products made by white-label manufacturers.
Sell where Germans buy
Our own online shop, Amazon, Shop Apotheke. All three run day in, day out — content, advertising, logistics, returns.
Run our own brands
Under "x:brands" we develop our own products — from the idea through formula and packaging to the finished listing.
Cosmetics Regulation and CPNP, or MDR and Eudamed
We know our way around cosmetics — and around medical devices. That is no accident: skin care goes hybrid quickly. Sooner or later food supplements join the range, and the borderline to medical devices is never far away. The decisive question is a plain one — so what is it, then?
- EU Cosmetics Regulation and CPNP notification — classification and labelling across cosmetics, food supplements, medical devices and pharmaceuticals
- EU MDR, Eudamed and a quality management system we built ourselves
- Audits by the surveillance authorities that we have been through ourselves
Importing and distributing medical devices is a league of its own. We learned that the hard way. Our first shipment sat in customs for three months. Before we were allowed to sell a single unit, we had to build a quality management system. Then the market surveillance authority came and audited us.
None of that was in a textbook beforehand. We walked the entire path once — which is why we know how it works, and which mistakes not to make.
Honest products that deliver
We are not interested in whatever pushes well right now, but in what holds up: clean formulations, top ingredients, honest claims. Our focus is skin care for sensitive and reactive skin, for skin with real problems — and for our Gen-X skin. Which is where the x in the name comes from: x:brands is a brand built by a Gen-X woman for Gen-X people like her.
The same applies to products offered to us: we read the INCI list first. If it lists ingredients that irritate sensitive skin, the product isn't for us — nothing personal, it's simply not our niche.
Two ways to work with us
You have a product and need distribution in Germany
We check whether it fits our channels. If it does, we handle listings, German product copy, advertising and sales. If it doesn't, we'll tell you — that saves both of us time.
You manufacture white label or private label
For our own brands we look for manufacturers with reliable quality: a clear briefing, sample evaluation, then market launch through our channels.
Did you receive an email from us and are now googling who we are? That is precisely what this page is for.
Who is behind this
X Brands GmbH belongs to Gloval GmbH, a holding company based in Kiel, Germany. Both are run by Stefanie Gomez. Consumer goods have always been her territory: first as a consultant for FMCG corporations such as Coca-Cola, later at SAP in Asia, responsible for consumer products and retail across Asia-Pacific-Japan.
Company
X Brands GmbH, Kiel, Germany — part of Gloval GmbH
Product categories
Skin care, medical devices, food supplements — including MDR, quality management and Eudamed
Sales channels
xbrands.shop, Amazon, Shop Apotheke
Consulting
What we learn here, the parent company passes on in its consulting work
Briefly answered
Do you distribute third-party brands?
Do you work with white-label manufacturers?
Who handles EU compliance (Responsible Person, CPNP, labelling)?
A product, a catalogue, a question?
One email is enough. German or English — your choice.
kontakt@xbrands.groupX Brands GmbH · Schauenburgerstraße 32a · 24105 Kiel, Germany